Small employers still doing payroll by hand.
Restaurants, contractors, clinics and salons: the trades that hire hourly staff, from state licences and registries, with the owner named where public records show it.
The trades that buy from payroll and HR providers.
Nationwide counts from our database today. Your campaign narrows them to your area and trades.
Restaurants & food
857,008 businesses · 299,973 with an email
Contractors & trades
874,737 businesses · 221,125 with an email
Clinics & health care
1,232,659 businesses · 229,406 with an email
Salons & personal care
1,079,420 businesses · 461,085 with an email
Retail stores
529,798 businesses · 106,056 with an email
Professional services
610,535 businesses · 177,215 with an email
Counted 2026-10-08. Website counts include only businesses we have already checked.
A short, personal email from your domain.
Written for each business from what we found about it. You approve the first ones; follow-ups stop the moment they reply.
Is it right for you?
A good fit if
- You sell payroll, HR, benefits or time tracking to small employers
- You have a flat, easy-to-explain price
- You can onboard new clients quickly
Not a fit if
- You need exact employee counts in the lead (we don't have them)
- You only serve companies with 100+ staff
Top states for payroll and HR providers.
Businesses in the trades above, by state. Open a state to see its cities, trades and email coverage.
Guides for payroll and HR providers.
Owner, manager or front desk: who to email at a small business
Who actually decides at a business of 2, 20 and 200 people, which address reaches them, and how to write so it gets passed to the right person.
Read the guide →How payroll and HR providers find new employers
The signals that a small business is about to run payroll for the first time, where they show up, and how to reach the owner first.
Read the guide →How accountants find new small-business clients
Why a business's first year is the best time to win it, where new businesses show up, and a first-year checklist owners will thank you for.
Read the guide →Questions from payroll and HR providers
Do you know how many employees they have?
No. We focus on the trades that usually employ hourly staff; for trucking we do have driver counts from federal carrier records.
Can I target new businesses?
Yes. New filings and licences are a good moment: they're setting up payroll for the first time.
Is it compliant to email them?
Yes, as business-to-business outreach under CAN-SPAM. Every email names you, includes your postal address and an opt-out.
More questions and answers · Pricing · How we stay compliant